TechComm

For your referencing pleasure: dufurrena.la/techcomm

Happy Thursday Students! Here is a little about me:

  • Education: 2008 graduate of Boise State University with a bachelor of arts in communication, emphasis in public relations and minor in visual arts
  • Professional: PR, marketing, brand development, social media and web management, event planning, strategic and creative collaboration for
    • Carew Co., a strategic design and creative communications agency
    • Red Sky Public Relations, a strategic agency, bringing a business mindset + creative spirit to media relations, content, marketing, branding and crisis communication
    • Boise State University, the best university in the world!
  • Volunteer/Internships: PR/marketing internships at The Record Exchange and True West Cinema Festival; volunteered with Idaho Suicide Prevention Hotline, Trey McIntyre Project, Board of Directors at The Arc of Idaho.
  • Personal: My husband and I own a small casino on the Oregon/Nevada border, I work part time and remotely for Boise State, I am a new mom, we love to travel and also love the friendly and chill Boise community. #Idahome

All the Socials?

Under the Boise State University brand, we have active channels on Instagram, Facebook, Twitter and LinkedIn.

There are more than 400 social media accounts associated with University programs and units, not including students orgs and abandoned accounts.

Be strategic and intentional in your messaging via social media platforms; don’t overextend your comms. Communication done well has higher value than communication done everywhere, all of the time.

Do use visuals to support your messages!

Tools, Tips and Fun Stuff!

😱Internet Live Stats😱

Scheduling Dashboards/Apps: Hootsuite is sweet! Buffer is nice.

Content Aggregators: Tint is fantastic – maybe expensive. Tagboard is free, can be limiting.

Link Shorteners: Bit.ly, Tiny URL

Project Management: Trello, Slack, Basecamp

Our outdated, but still kind of relevant social media website can found at social.boisestate.edu

Hashtags are links to information, connections and collections. They help organize data and invite others to share in a curated conversation. Use hashtags strategically and consistently.

LEIGH ANN DUFURRENA HAS BEEN SPECIALIZING IN SOCIAL MEDIA FOR MORE THAN 15 YEARS AND IS PROUD TO INCLUDE RED SKY PR, MARTHA STEWART, NASA AND BOISE STATE UNIVERSITY AMONG THE MANY BUSINESSES AND ORGANIZATIONS SHE’S HAD THE OPPORTUNITY TO WORK WITH IN PUBLIC RELATIONS.
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