Aye Aye Aye! It’s a Swedish train wreck! Interesting case studying in social media campaigns – and hard to resist following the crazy tweets!
The Swedish government, or the Swedish ad/marketing/PR agency is running a Twitter campaign in which one different Swede per week gets to post tweets on behalf of the country, in their own voice.
The current person posting for @Sweden has shared some “colorful” thoughts and opinions – but Sweden is not censoring her. The question arises – would it be more a negative for the campaign to censor or influence these tweets, or to let citizens say whatever they want, in hopes that followers understand and comprehend the tweets are organic? I say kudos for not censoring this person’s stream, even if the posts are read as extreme or bigoted.
Do you think her tweets are lost in translation, are intentionally “racy,” or is she just a nut case?
Either way, her posts have garnered international attention for the Swedish campaign.
Now I’m craving Swedish Fish.